Online MBA in Concentration in Marketing

Online MBA in Concentration in Marketing degree program is provided by the Westwood College. The MBA program is of 45 credit hours, which can be completed in 12 months only.

The course included the following in the Marketing Management concentration :

• Marketing Research :
  • This part of the course provides information about the methods and techniques used to conduct market research and gather market intelligence.
  • The course material includes the information gathering, market research techniques, data interpretation, and decision making.
  • On completion one can be able to design and implement a market research plan for a consumer, industries.

• Advertising & Sales :
  • This part of the course provides information about the detailed look into the advertising and sales management functions.
  • The course material includes the information about sales promotions, public relations, media selection, monitoring the sales effort, forecasting.
  • On completion of it one can be able to apply the principles of advertising and sales management for any organization.

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