Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing course is provided online at the South University. This program provides the opportunity to prepare for a career in business with an emphasis on marketing. The students of this course build the skills and knowledge they'll need to understand consumer behavior and market research to affect strategic marketing decisions.

The student of this program will:

• Discover how to adapt business strategies to accommodate changing marketplace conditions through courses.
• Gain the ability to assess organizational needs and implement effective improvement scenarios by analyzing case studies and working on hands-on projects.
• Apply effective leadership skills through courses that include Dynamic Decision Making, Managerial Communications, and Leadership in Action.