Bachelor of Science in Management

The Bachelor of Science in Management course is provided online at the Kaplan University. This degree course will help you to prepare with the knowledge and skills you need to increase your marketability in today's job market. The curriculum of this course contains enhances communication techniques, critical thinking, and addresses the technical competencies required by employers.

Emphasis Area

The students can choose one emphasis to focus on an area of study that best fits their career:

1. E-Business Emphasis

   This emphasis prepares students for career advancement or career transition into the evolving and growing field of electronic commerce. The students of this emphasis may seek positions in Internet strategy formulation, Internet marketing and advertising, human resource management, information systems strategy, and supply chain management.

   Following are the courses included in this emphasis:

   • E-Commerce Development
   • Web Marketing and E-Commerce
   • Marketing Research
   • Project Management
   • Advertising in the 21st Century
   • Business and Technological Change
   • Economics of Information
   • Introduction to Web Design

2. Health Care Management Emphasis

   This emphasi prepares students for positions in the planning, directing, coordinating, and supervising of health care delivery. The students must be prepared to deal with restructuring of work, technological innovations, evolving integrated health care delivery systems, and an increased focus on preventive care.

   Following are the courses included in this emphasis:

   • Patients and Providers: Managing in the Health Care Professions
   • Outcomes Assessment and Quality Management
   • Operations Management in Health Care
   • The Legal and Ethical Environment of Health Care
   • Project Management

3. Sales and Marketing Emphasis

   This emphasis prepares students for entry-level employment and career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries. The students of this emphasis can have opportunities in advertising, sales management, and marketing research, etc..

   Following are the courses included in this emphasis:

   • Consumer Behavior
   • Marketing Management
   • Advertising in the 21st Century
   • Salesforce Management
   • Marketing Research