Master of Arts in Business Communication in Leading the Customer Driven Organization

Jones International University was founded in 1993 as the first university to exist entirely online. In 1999, Jones International University became the first fully online university to be accredited by the Higher Learning Commission. Jones International University students learn from a world-class faculty from leading U.S. and international universities.

This specialization examines the paradigm shift in business assumptions about the customer and explores ways of creating malleable organizational structures to meet the needs of both external and internal customers

Excellence in companies is being measured by how accurately they meet customer needs and expectations. While most companies would claim to be customer centered, in reality their organizational structures are product centered. This set of courses explores the nature of the type of changes needed to support this new profitability indicator: the customer relationship.

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