Bachelor of Business Administration in Sales and Marketing Management

Jones International University was founded in 1993 as the first university to exist entirely online. And, in 1999, JIU became the first fully online university to be accredited by the Higher Learning Commission. JIU students learn from a world-class faculty from leading U.S. and international universities.

Sales and Marketing are separate business functions but each contribute equally to the success of a business. Traditionally, these subject areas are studied separately, but this approach ignores the interdependency of the two areas. Each area complements the other and working together, these departments can achieve higher levels of success. Finally, the focus is ultimately on the integration of Sales and Marketing with the other functional areas of the organization

In this specialization, students study foundations of both sales and marketing to gain depth of knowledge in each area. Not only are successful techniques and skills obtained, but an awareness of how each area depends on the other for successful results is acquired. Communication is stressed as a relationship between outside and inside customers in coordination with messaging protocols and content.

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