MPS In Organizational Leadership, Public Relations and Marketing

The MPS In Organizational Leadership, Public Relations and Marketing course is provided by the Denver University. The students of this course can examine how organizations present and manage their corporate identity, product and services, and key relationships to internal and external constituents. Throughout this course, the students can learn the importance of research-based decision-making in public relations and marketing, the principles of consumer behavior, the proficiency needed to measure the effects of PR and marketing efforts, the process of communicating persuasively with target audiences, and the practice of successful media relations.