Bachelor of Science in Business Administration - Marketing

The CTU Online features the Bachelor of Science in Business Administration with a concentration in Marketing which prepares graduates with an understanding of the intricate relationships between organizations and their customers.

The curriculum is emphasized on current marketing trends and opportunities for success.

Courses included in the Bachelor's (BSBA) in Marketing degree program are:

• Marketing Research Practices
• Consumer Behavior Fundamentals
• Integrated Marketing Strategies
• Personal Selling and Customer Focus
• Principles of Advertising and Public Relations
• Applied Marketing Management

CTU Online offers a personalized multimedia platform with rich, interactive courses; tutorials; and activities that engage students in a dynamic learning experience while courses are taught by established professionals in their field.

Professional Certificates are also included in this Degree. Students can earn up to nine Professional Certificates throughout this degree without adding classes or tuition cost. These certificates can help you take your career to new heights. This degree includes the following certificates:

• Basics of Accounting and Finance
• Business in the Global Environment
• Business Fundamentals
• Human Resource Development
• Organizational Systems Improvement
• Management Essentials
• Sales and Marketing
• Project Planning
• Marketing Research

Students with no previous college experience can complete this online degree course in about 2 1/2 years. Students who have prior college credit, military experience or an Associate's degree may be eligible for the CTU Online's Baccalaureate Degree Completion Program. In some cases, this program may shorten to 15 months.

It prepares students for careers in Advertising, Brand Management, Marketing Research, as well as exciting fast-paced careers in PR, Retail Management, Direct Response Marketing, New Product Planning, International Marketing and many others.

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