B.S. in Marketing Management

Bellevue University features the online B.S. in Marketing Management degree course to help students who want to pursue their career in the fields of marketing by providing them the necessary marketing skills and tools to succeed in virtually any corporate setting.

As the course help students to develop them as individually as well as in team environments the graduates have the advantage to work in diversified settings throughout the marketing field.

This online degree course provides a solid foundation of marketing skill sets that can be expanded and refined in product development, research, distribution, advertising, and many other fields within the industry.

Bellevue University takes a variety of assignments and techniques to make an active learning that will promote critical thinking and direct application of course material.

The assignments and techniques include:

• The examining of the key aspects of Marketing Management like strategic planning, e-marketing, product development, market research, basic finance and general management theory.
• Presentation of case studies.
• Marketing Management final main project: This project integrates all the information gathered throughout the course. It is developed throughout the entire course and is presented to the entire class during the last part of course.

• How marketing managers does their task of marketing which involves creating, promoting and delivering goods and services to consumers and businesses.
• Evaluating and improving their own management style by reflecting on time management, conflict resolution, team work and communication skills.
• Analyzing effectively the market conditions to make decisions about product development, distribution and promotion activities.
• Conducting relevant and reliable market research using a variety of techniques such as focus groups, mail/phone surveys, interviews and the like.
• Analyzing web based marketing schemes through research and review of existing e-marketing formats.
• Conducting scholarly research using library and internet sources to support findings presented in papers and case studies.
• Using some basic psychology and sociology theories to aid in understanding the dynamics of consumer behavior.
• Doing basic financial calculations to assess a company's financial performance and to determine appropriate budget levels for ongoing marketing projects.