eMBA Customer Relationship Management (CRM)

This course is designed to help students to both understand and implement strategies for the identification, acquisition, growth and retention of high-value customers to maximize company profit.

Customer relationship management (CRM) is making big changes in the way companies operate now a day. The course is focused on the challenges of obtaining and retaining customers through successful processes and technology solutions.

The course is centered on the pitfalls as well as benefits of CRM strategy and execution.